Have you ever tried to sell on Amazon? You may get lost in the endless options available.
Print On Demand is the solution for those sellers looking for a cheap business model, that is easy to set up, and doesn’t require a lot of work upfront.
Here are our tips on how to sell properly Print On Demand Products on Amazon:
- Open A New Amazon Seller Account
- Choose Your Print-on-Demand Service
- Create a Design
- Publish The Product On Amazon
- Wait For The First Sales
Once you receive the order, the all machine works by itself, from the manufacturing to the packing until the shipping. Even customer service is provided.
Marketplaces like Amazon do all of this for you, and with their billions of users worldwide they’re the perfect showcase for your products.
Let’s Get Started!
The Print On Demand process begins when a customer chooses a product with a design and make the purchase.
The latter could relate to different categories, from clothing (t-shirts, hoodies, tank tops) to accessories (mugs, cups, stickers) to home decor (pillows, covers, panels), and so on.
Usually, these products are listed in marketplaces like Etsy, eBay, and most of all Amazon, but you can find them even in smaller ones like Redbubble, Teespring, or Zazzle.
Once the customer has purchased the product, the marketplace transmits the order to the Print On Demand provider who processes it (prints the design to a white-labeled t-shirt, for instance) and delivers it to the consumer.
A great advantage of this procedure is that you don’t need to have an inventory to store your products and to pay any expenses in advance.
These incumbents are all covered by the Print On Demand provider, so you can focus more on the business core: creating designs and promote them.
With a unique brand, you can establish a greater connection with your customers and raise their confidence in you and your products.
This could be so viral in marketplaces like Amazon, with a massive amount of people looking for a unique piece of a kind to buy.
Step-By-Step Procedure
If you want to sell Print On Demand products through Amazon there are few steps you need to follow.
- Open A New Amazon Seller Account
Amazon Seller has two account options: basic and professional.
The basic account is free and has quite basic features. The professional one is more complete but requires a monthly fee.
You should choose the professional account if you want to list more products in your store, as the basic one provides you limited choice.
Further, you can connect your account with a Print On Demand provider through the Amazon Marketplace Web Service.
- Choose Your Print On Demand Service
Today, there are so many options for print-on-demand platforms. Obviously, the most famous ones remain Printful and Printify, but you can choose among others.
The search criteria should be product quality, customer service, expenses, geographical location (if you live in Europe, you want to choose a European provider), and other personal factors.
So, make carefully your researchers and find the one for you.
- Create a Design
At this point, you should create a concept for your products, which means select a template among the ones available in the Print On Demand platform and personalize it.
You can use the custom mockup generator provided or an external tool like Canva or Placeit.
Otherwise, you can seek the help of professionals to hire on websites like Fiverr and Upwork.
However, once you’ve developed your own brand design, just upload it and start creating new items for your store.
Our recommendation is to hire a professional for this task, for a better result. But you can even create it by yourself if you don’t have money to invest upfront.
- Publish The Product On Amazon
Once done that, it’s time to make listings of your products and start selling on Amazon.
We recommend using mockup pictures for their cover. An eye-catching lifestyle image is more appreciated than a simple photo of the product.
Then, optimize the title and the description below, using related keywords to increase the engagement and visibility, otherwise, it will be difficult to find you among the others.
- Wait For The First Sales
Now your job is finished! You just have to wait for the first sales.
But there’s one thing left to do, which is promotion.
You can’t actually rely on marketplace advertising when you know there are a bunch of sellers like you.
If you want to emerge you should run a social campaign with Instagram or Facebook. That will guarantee you enough exposure to your products.
Implement Your Catalog
There are items that will be always popular because of their versatility, like t-shirts, phone cases, travel mugs, tote bags, and so on.
If you want to run a Print On Demand business on Amazon you can’t exclude them from your store.
To sell your unique version of those, you have to select top trendy quotes or fancy images on socials like Pinterest, Etsy, Instagram; or Google itself.
Just be sure that they are all available for commercial purposes, and there are no copyright infringements on them.
Otherwise, you can create your own version of them, simply changing some words or features.
Fulfillment Process
Amazon lets you execute orders directly on the print-on-demand page, or you can let Print On Demand providers automate this process for you.
When the order arrives, it will be processed and shipped straight to the consumer, without any direct input from you.
So you won’t waste time on taking care of customer service or payment issues, for instance. This fully-embedded supply chain was thought to make this business as passive as possible, and so should be treated.
Of course, it won’t be always like this but it’s something you should be aware of.
Conclusion
We have seen how efficient is to sell items on Amazon using Print On Demand services.
It’s completely automated and you don’t have to care about anything else but designs and new products.
No inventory is needed, no machinery for manufacturing, you don’t have to deal with customer services. On Amazon, you could even avoid promoting your products (in some cases, not always!).
So, do your market researchers, create your designs, upload the products, and the game is over!
Your business will simply keep going on autopilot.
Are you ready to launch your print on demand business on Amazon?
BONUS – Quick Tips For Promoting Your Brand
Be Social
In 2021, you can’t imagine promoting your Print On Demand store apart from socials.
Facebook, Instagram, Twitter, Pinterest are the most popular ones, boasting billions of users around the world every single day.
They are just perfect for our purpose, that is to bring massive traffic to our store.
But be warned: it’s not just a matter of describing which items you’re going to sell.
You should range on general topics that have a significant impact on your audience. It’s statistically proven that this type of content will have a bigger follow-up among users and greater engagement.
For instance, if your store is focused on the fishing niche, you could publish a post teaching people how to fish, or which equipment to choose.
In short, give all the information that your audience is looking for and that would be glad to receive.
It may seem a huge effort, but over time this type of content will indirectly lead to a significant increase in your sales, more than you ever imagine.
Contact Influencers
Influencers have a central role in this game, as they can direct the current trends in one direction or another, especially among the fashion industry.
From small shops to big brands, today companies are quite forced to go through them if they want to reach a greater share of users.
Their communicative power increases the value’s perception of a specific product, in both a positive and negative way.
This is the striking case of t-shirts: you can create the most beautiful and eye-catching design but if it’s not worn by an influencer it won’t have the same perceived value as you expect.
It might seem absurd, but the fashion industry works in this way right now. The only clothes worn by influencers can generate a purchase hunt from their passionate audience.
To choose the right influencer, you should target those who belong to your niche and have a fanbase of at least 100.000 people, we don’t recommend a million followers.
That’s because, statistically, the medium size pages have a higher level of engagement than bigger ones, so your sponsored post would likely attract more people genuinely interested in your product.
