10 Tips For Selling T-Shirts On Merch By Amazon


You have a great idea for a t-shirt, but you’re not sure how to get started selling them online. 

It can be difficult to know where to start when it comes to starting an online t-shirt business on Merch by Amazon. There are so many things to think about, from designing your shirts to setting up your shop and marketing your products.

In this blog post, we have compiled 10 tips for selling T-Shirts on Merch by Amazon successfully:

  1. Choose a design that you love and that represents you or your brand well
  2. Design your shirts using high-quality software and graphics
  3. Make sure that your shirt colors are eye-catching and complementary
  4. Set up your shop correctly and fill out all the necessary information
  5. Include a catchy and informative product description
  6. Make sure that your pricing is consistent with that of your competitors
  7. Upload quality product images
  8. Make use of social media to market your products
  9. Participate in relevant online forums and communities
  10. Make use of Amazon’s promotional tools

We will walk you through the process step-by-step and show you how easy it is to get started selling t-shirts online on Merch by Amazon.

Let’s dive in!

1. Choose a design that you love and represents your brand well

The first recommendation we want to give you is to choose a design that you love and that represents you or your brand well. This is going to be the foundation of your shirt, so make sure it’s something you’re proud of.

For this purpose, you could seek the help of a professional graphic designer on Fiverr or Upwork. The cost of these services usually starts at around $5, so it’s a great way to get started if you don’t have any ideas in mind. You could even search for a professional agency that offers these services, but the price would increase accordingly. Alternatively, you could do it by yourself using free online design tools like Canva or premium ones like Adobe Photoshop or Illustrator. This will be covered in greater detail in the following section.

For instance, if you’re passionate about fishing, then a great design for your shirt could be a fishing lure with your name or logo on it.

Don’t forget to keep your design simple and appealing. You want people to be drawn to it, so avoid using too many colors or intricate designs. Stick to one or two colors and keep your lines clean and sharp.

2. Design your shirts using high-quality software and graphics

Whether it is designed by professionals or by yourself, we truly recommend choosing premium tools for t-shirt design, especially for the first ones. Merch by Amazon suggests using Adobe Photoshop, Illustrator, or Inkscape. Other good software choices are GIMP and CorelDRAW Graphics Suite.

This will give your shirts a more professional look and increase the chances that people will want to buy them.

Of course, before you upload any designs to Merch by Amazon, make sure that they’re original and not copied from someone else. It is strictly forbidden to sell copyright-protected material on the platform, and you could get in trouble if you’re caught.

When creating your t-shirt designs, always keep the Amazon merchandising guidelines in mind. There are specific requirements for things like design size, color usage, and font types. If you violate any of these guidelines, your shirts may be rejected by Merch by Amazon.

3. Make sure that your shirt colors are eye-catching and complementary

When choosing a shirt color, it’s important to pick something that will stand out and look good together. You want your shirts to be attractive to buyers, so choose colors that are eye-catching and complement each other.

For instance, if you’re selling a black shirt, consider pairing it with a bright green or red one. Or, if you’re selling a white shirt, try pairing it with a cool blue.

We generally recommend providing five colors alternatives for the same item. No more, or it will create confusion in the buyer’s mind and end up with no purchase at all. This phenomenon is called paralysis-analysis and must be avoided at all costs.

4. Set up your shop correctly and fill out all the necessary information

On Merch by Amazon, your shop is the equivalent of a store on Etsy or eBay. Your shop page is where you list your products, set up your shipping and payment information, and manage your shop settings.

To create an effective shop page, you’ll want to make sure to fill out all the necessary information and configure your settings correctly.

  • The shop title is one of the most important elements. It’s the first thing potential customers will see, so make sure it’s catchy and descriptive.
  • The shop description is also important. It gives you a chance to tell your story, describe your products, and connect with your audience.
  • Make sure to list all of your available products in the Product Details section.
  • Also, in the shipping section, you’ll need to specify your shipping preferences and delivery times.
  • In the Payment section, you’ll need to enter your payment information.
  • In the Shop Settings section, you can configure your shop’s settings, such as whether or not you want to offer gift wrapping and discounts.
  • You can also add a banner image to your shop page to help it stand out.
  • Be sure to update your shop’s inventory regularly and respond promptly to customer inquiries.

Following these tips will help you create an effective and successful shop page on Merch by Amazon.

5. Include a catchy and informative product description

The product description is fundamental when selling on Merch by Amazon. A well-written, catchy, and informative product description can help increase your chances of making a sale.

Here are some tips to help you write an effective product description for your t-shirts:

  • Start with a catchy headline. The first thing that potential buyers will see is your headline, so make sure it’s catchy and interesting.
  • Introduce your product. In your introduction, tell buyers what they can expect from your t-shirt. What makes it unique and why should they buy it?
  • List the features and benefits of your product. Don’t just list the features of your product; explain the benefits as well. What difference will it make to the buyer?
  • Use strong adjectives and verbs. When describing your t-shirt, use powerful adjectives and verbs to help paint a picture in the buyer’s mind.
  • Write from the buyer’s perspective. Put yourself in the buyer’s shoes and write your product description from their perspective. What are they looking for in a t-shirt?
  • Use customer reviews. If you have customer reviews, use them to help sell your t-shirt. What do customers like about your product?

6. Make sure that your pricing is consistent with that of your competitors

When it comes to pricing your shirts, it is important to make sure that you are consistent with your competitors’ pricing. A high or low price may discourage customers from buying your shirts.

Here are our recommendations when choosing the right price for your shirts to sell on Merch by Amazon:

  • Price your shirts at a rate that is consistent with the quality of the shirt and the design.
  • Price your shirts at a rate that is higher than the cost of producing the shirt but lower than the price of your competitors.
  • Include shipping costs in your pricing
  • Offer discounts for larger orders
  • Make sure to include any applicable taxes in your pricing.
  • Price your shirts at a fair and profitable rate for both you and your customers.

7. Include high-quality product images

So they say An image is worth a thousand words. Having high-quality product images is essential when selling your t-shirt designs on Merch by Amazon. Not only do they help shoppers understand what your shirt looks like, but quality images can also help increase your conversion rate.

Here are 10 tips to help you upload high-quality product images:

  1. Upload images that are at least 1,000 pixels wide.
  2. Make sure your images are in focus and well lit.
  3. Use a plain white background or a light-colored background.
  4. Avoid using images that are heavily textured or cluttered.
  5. Don’t use blurry, low-resolution, or stretched images.
  6. Make sure your images are free of artifacts, halos, and noise.
  7. Don’t use images that have been heavily edited or Photoshopped.
  8. Ensure to crop and frame your images correctly.
  9. Use high-quality product photos whenever possible.
  10. Experiment with different image angles and compositions.

By following these tips, you can create product images that not only look great but also help you sell more t-shirts on Merch by Amazon.

8. Make use of social media to market your products

Social media is a powerful marketing tool, and you can use it to your advantage when selling t-shirts on Merch by Amazon. Create Facebook and Twitter pages for your store, and post regular updates about your products. You can also use hashtags to promote your t-shirts on Twitter.

To get started, it’s important to focus on your niche and target audience. Your content should resonate with your target market once you identify it. Millennials, for example, may appreciate humorous or trendy t-shirts. So you will create an Instagram page and post pictures of people wearing these types of shirts to reach your target audience.

Here are our tips to help you increase traffic on your social pages:

  • Create high-quality images that are visually appealing.
  • Use interesting and relevant hashtags to reach a wider audience.
  • Post interesting and engaging content that will resonate with your target audience.
  • Make use of video content to engage your audience.
  • Use social media contests and giveaways to increase engagement.
  • Pin your most popular tweets and Facebook posts to the top of your pages.
  • Use social media analytics to keep track of your progress and figure out which posts your followers like best.
  • Respond to comments and messages from followers in a timely manner.
  • Make use of influencers to promote your products.
  • Keep your social media pages up-to-date with regular updates.

By following these tips, you can increase traffic to your social media pages and, consequently, sell more t-shirts on your Merch by Amazon store.

9. Participate in relevant online forums and communities

To boost your sales on Merch by Amazon, it’s important to participate in relevant online forums and communities. This will help you build relationships with potential buyers as well as get valuable feedback on your designs.

You can search on Google for online forums and communities related to Merch by Amazon, or look at Facebook Groups and Twitter.

Also, make sure to join the Merch by Amazon Facebook group, where you can get help and advice from fellow sellers.

Many of those are experienced in the e-commerce field and willing to share what they’ve learned. Please don’t underestimate the power of these groups; they are literally GOLDMINES!

10. Make use of Amazon’s promotional tools

When you create a listing for your T-shirt, be sure to use Amazon’s promotional tools. There are a number of ways to do this, and you can find a list of them on Amazon’s website, along with tips on how to use these tools effectively.

Also, there are some good habits that Amazon points out when listing your products in your store:

  • First of all, use the Product Description field to include a well-written and keyword-rich description of your T-shirt. This will help potential customers find your shirt when they are searching for related items on Amazon.
  • In addition, be sure to use the Bullet Points field to list the key features of your shirt. This will help potential customers to get a quick overview of what your T-shirt is all about.
  • Finally, be sure to use the Additional Images field to include several high-quality images of your shirt. This will help potential customers see what your shirt looks like up close.


So, there you have it! Our top 10 tips for selling t-shirts on Merch by Amazon. We hope that this blog post has helped to give you a better understanding of the process and that you are now ready to start uploading your own designs and make some money! 

Do you have any questions about anything we’ve covered?

If so, please feel free to leave us a comment below and we will get back to you as soon as possible.

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