Whether it’s an FMCG company, pharmaceuticals, or a casual B2C business model, print on demand business is everywhere, and it does play very well. Moreover, according to HubSpot and other sources, 60% of online B2C print on demand business is based solely on the internet.
Just like other categories, print on demand is also ideal for selling on Amazon. It’s an easy, fast, and well-paid business model.
In this article, we’re going to give you 13 authentic and genuine tips on selling print on demand products on Amazon, including do’s and don’ts.
Are you curious?
Let’s get started!
1. Optimization
Amazon has got about a million products on its website. And with hundreds of thousands of products in the print on demand category, there should be some explainable factors that determine your product’s ranking on Amazon’s SERP. This explainable factor is called “Amazon’s SEO optimization.”
Amazon’s SEO optimization is the process of optimizing your product’s SKU with the search engine of Amazon. So, what are the factors in Amazon’s SEO? Here are these factors:
- Keywords. Use the keyword in your SKU’s title, description, and specifications 1-2 times each. The keyword will be the main word or phrase on which your product will rank in the SERPs of Amazon.
- Images. Use clear, non-pixelated, and small JPG images only. Other format images, pixelated and blurry images, will indeed downgrade your product in the SERPs. Make sure the image’s size doesn’t exceed 400 KB.
- Pricing. Amazon’s SEO algorithm is smart enough to recognize which overpriced and underpriced products. We recommend adding your pricing equivalent to the average market price or lower will be better for a good response.
2. Images
Images aren’t related to the SEO and algorithm process, but they play an essential role in your product sales and conversions. The images are visual elements associated with the subconscious decision-making part.
A blur and a low-quality image will trigger subconscious brain signals associated with low-quality, harmful, scam, and patheticness. While good quality, clear, and professional photography of the product will convey trust, authenticity, high quality, and genuineness in the buyer’s subconscious mind.
Therefore, it’s better to spend some money and get high-quality product photography of your print on demand products on Amazon.
3. Write a Great Product Description
As the name suggests, it’s the description that explains your product in a short paragraph.
You’re the seller. You’re selling it, and a thumb rule says never to mention cons in the description. Of course, you’re not doing an honest review of that product, so why mention cons or negative things?
Therefore, never mention negative things about your product in the description of your product. It’s also important not to exaggerate and be honest with what you’re selling so that it doesn’t sound like a fake promotion.
We recommend hiring a professional product description writer to compose an engaging and upbeat description for your Amazon’s product.
4. Product Type
The type of product also matters in the overall sales. If you’re using an old-school print on demand product that is not in style or outdated, then you’re shooting in the dark. Why would someone purchase a print on demand product that isn’t fashionable and up to date?
Therefore, always sell those print on demand products that are more familiar to your clients. Use social media, Pinterest, and YouTube to determine which type of product category is most popular.
Trending products equal more sales and better profit than outdated products. So do your research carefully.
5. Quality
Quality plays a significant role in the overall success of your product. No matter how you budget and the low-cost products you offer, you will not rank on Amazon if they are not of good quality.
Even after a certain time, Amazon might suspend your account for selling low-quality products. Just remember one thing: even if customers spend 1 dollar, they expect to get good quality work because they’ve paid something. Whether it’s 1 dollar or 1,000 dollars, they claim quality products because they read your product description, watch the images, and have an expectation in mind.
6. Reviews
Reviews do play an essential role in customers’ quality, ranking, and buying decisions. Of course, who’ll buy a product that has received low and negative reviews?
A product with good reviews can boost buyer decisions by up to 70%. There are a few ways in which you can get initial reviews on your Amazon product:
- Start by lowering your price, so other users can easily purchase from you and leave you honest feedback.
- Purchase fake reviews in bulk.
- Review the product yourself by ordering it from your Amazon ID.
- Just wait and let the product get the natural reviews it deserves, even if it will take more time.
7. Customer Support
This factor affects customer satisfaction and relationships and can also boost your chances of getting a good review from them. On the other hand, if you don’t offer comprehensive support, most likely, you’ll end up with negative and non-returning buyers.
In simple language, no matter how good the product is, you can never get a good review if you can’t offer quality customer support. Do you think the customer will still give you a 5.0 review after having a bad shopping experience? No way. Try to implement these simple tips:
- Aim to respond to the messages as soon as possible, not just reply.
- Solve the queries of your customers and help them.
- Be polite and professional and give your customer a resolution.
That’s the key to good customer support.
8. Discounts and Loyalty Programs
Discounts and loyalty are two of the most popular ways of attracting new customers and building a customer base. They will be more likely to trust you and try your product because of the discount you’re offering them.
If their shopping experience is pleasant and they receive what they expected, no one can prevent them from returning to you and leaving you a good review of your product.
However, you should only deliver high-quality products as per your product’s description and image. Don’t clickbait otherwise you’ll end up with a negative buyer review, and Amazon may suspend your account.
9. Marketing and advertising
Advertising and marketing are essential parts of the business and help you get new customers’ sales and increase conversions. You’re selling on Amazon, so you might think about promoting your products, right? Yes, you can put paid ads on Amazon, which will rank as “Featured” on the SERPs.
You can also try other paid ad platforms that use micro-advertising, like Google Adwords, Facebook Ads, and Pinterest Ads. They might give you a better response, more sales, and more loyal customers.
10. Amazon Fulfillment
Amazon also offers fulfillment, in which Amazon will arrange all the packaging, order handling, and delivery. This process is called FBA or fulfilled by Amazon.
In this process, you’ll send the raw and unpacked products of your Amazon SKU to the warehouse. After that, whenever the order is received, Amazon will handle it for you.
They will pack the product, ship it, and deliver it. You’ll do nothing. But, of course, it comes at a cost. Amazon would charge you a fee according to the square footage consumed by your product in their warehouse.
FBA is good as it develops trust in your customer that the product is 100% authentic, and as shown in the image, FBA never accepts low-quality or clickbait products.
11. Follow the TOS of Amazon
You don’t want your Amazon account to be restricted or suspended. That’s why you need to comply with the TOS of the Amazon platform. If you violate their TOS, they’ll take strict action on your account and even file a legal case if the matter gets severe enough.
For example:
- Don’t sell clickbait products
- Don’t sell fake copies of natural products made by a company
- Don’t ship the order late
- Don’t try to manipulate the review system on Amazon
- Talk politely and professionally with the customer
- Don’t ask for personal communication or payment outside Amazon
For more information, read the TOS of Amazon on their website.
12. Avoid Cancellation
Cancellations can negatively affect your rankings and overall performance on Amazon’s SERPs. According to many experts, it can lower the ranking of your product in the SERPs.
Moreover, it also prevents you from participating in most campaigns, loyalty offers, and promotional features. So, it’s better to avoid cancellations. It’s a better choice to temporarily close your shop if you don’t have time to manage the stock.
13. Consistency and Patience
Look, no business can succeed overnight. It requires patience, consistency, and time. If you think you’ll start taking orders the next day, you’re not made for it.
It takes time, courage, patience, and consistency. Just keep working hard and be consistent with your Amazon profile. In the first month, you might not get a single order, but your efforts will be paid off after some time.
Stay consistent, optimize your product and profile, and keep doing research. Sooner or later, you’ll have success. Never try to scam customers. It might earn you a profit, but it’s just a disaster in the long run. You can’t get success by scamming or click-baiting the buyers. Be aware of that.
Conclusion
We are sure these 13 tips will improve your chances of success for your print on demand store on Amazon.
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