Coffee mugs, tea mugs, latte mugs…who wouldn’t love to have a fancy printed mug for the best moment of the day? The moment when we relax drinking our favorite beverage?
During recent years, the print-on-demand industry has kept growing up, adding more and more value to the customization process.
We believe that printed mugs remain still a hot-seller trend in the future together with t-shirts, hoodies, and tank tops.
According to our researches, the current best companies that print mugs are:
- Printstop
- Showyourlogo
- Myron
- CafePress
Each of these companies has specific characteristics that it’s important to know, so we will analyze one-by-one in the following paragraphs.
Printstop
Printstop is an online printing company based in Mumbai, India.
Founded in 2007, they boast hundreds of international clients and thousands of orders fulfilled every day. Printstop claims to be an all-in-one solution for every business’s needs and they use to work very well with both SMEs and large companies.
Among the over 200 custom products available, they provide a specific category for mugs. In this section, you have three options offered: browse design, make your design, and upload your designs.
Whether is your choice, you will be required to choose the color and size, and finalize your order! Delivery is granted within 3 business days no matter where you are from, as Printstop already ships to over 50 countries worldwide.
Their mugs are simply awesome and will let you enjoy sipping your favorite beverage at every moment of the day.
We would recommend Printstop for private purchases and companies.
Show Your Logo
When Don Forsell founded a local printing business in Illinois, in the mid-late ’90, he would have never imagined the huge impact of the internet on his life. Since 2001, when Don launched the website, Show Your Logo grew incredibly fast, doubling the spaces and the network, and today they’re proudly included in the top 1% of all product distributors worldwide.
The reason for this success can be found in their ability to print and deliver high-quality products in a short time and for a reasonable price.
With their user-friendly website, you can browse through less than one million customized products and choose your favorite printed mug! The combination of premium materials and efficient fulfillment make Show Your Logo an attractive solution for your needs, wherever you are a company or a single person.
The list of products available includes printed coffee mugs, travel and to-go cups, glasses, and much more. A broad variety of styles, forms, fabrics, and colors, along with other accessories and gift packs, are also provided during the purchasing process.
Show Your Logo, provides excellent solutions to those companies looking for advertising gadgets and coffee mugs with their logos for special events or as gifts to their employees.
We would recommend this service mainly to companies and organizations.
Myron
Myron has over 70 years of experience in the marketing field and provides a unique shopping experience to each customer who is looking for the perfect product for his needs.
Myron’s philosophy is founded on the belief that every gift should “evoke emotion and convey true thoughtfulness”. This caption, pronounced by the founders Mike and Elaine Adler in the far 1949, is still evocated today by their son and current CEO, James Adler, who brought his pride and his vision to the company.
From fulfillment until shipping, customers can count on over 200 enthusiastic account managers, ready to provide the best purchasing experience possible.
On their website, there’s a specific section dedicated to drinkware, like sports bottles, tumblers, glasses, cups, and most of all coffee mugs. Each product can be customized in material, color, size, text area, and, most of all, price, depending on the amount ordered.
It’s the reason why Myron works well with SME’s and large companies, looking for customized items for events and merchandising.
All the items are covered by the 100% satisfaction guarantee, so in case you can ask for a refund or exchange, without any questions.
We highly recommend Myron for companies.
CafePress
Founded in 1999, CafePress is not only the pioneer of customizable products but one the current leader in the online retail market.
Their motto is: “a mug can start a conversation and a t-shirt can ignite a movement”. With this purpose, CafePress strives to amaze each customer with an awesome assortment of engaging merchandise.
Their online marketplace is constantly updated with the trendiest selection of designs, came from shopkeepers, fan pages, and licensed content.
In their mugs section, it’s possible to filter designs by topics (es. “movies”, “pets”, “politics”, “family, “funny”, “geek”, etc.) so you can quickly narrow down your researches. Mugs are shown in 3 sizes and different colors; they’re made in ceramic, which is microwave and dishwasher safe.
CafePress boasts a vast community of designers and notable partnerships with major brands and entertainment properties. They’re proud to host nearly 1 billion unique products in their marketplace and a well-developed reseller service that keeps growing year after year.
We recommend it for both privates and companies.
Ok..Now It’s Your Turn!
Start With Creating A Design
Choose the right design is crucial in print on demand (check our Home&Living products in the “Perfect Gift Ideas” section). If you already have great concepts on your own (maybe you’re an artist or a photographer) you can skip this process and adopt them straight away for your mugs.
Otherwise, our main recommendation is to be creative and innovative as much as possible.
You can have a look at different brands related to your niche and evaluate their designs. The ones that fit most with your audience will be your selection.
There are tons of fashion blogs you can check online or through socials. Otherwise, you can search among the “best sellers” and “most popular” sections of top marketplaces such as Redbubble, Teespring, Zazzle, and look for cool designs.
With Adobe Photoshop it’s possible to create great designs by yourself if you know how to use it. If not, you can instead use Canva or Placeit, which are even free, and could definitely help you.
But if you don’t rely on your skills as a designer, a great option is to seek the help of professionals (local designers) or join the network of independent artists and freelancers on platforms like Upwork and Fiverr. Here, you can choose among high-quality designers at cheaper prices.
Once you’ve put together some cool design concepts for your mugs, it’s important to ask the validation of others, to understand if these “prototypes” are immediately fine for commercialization or you may need some changes and improvements.
You can do this by sharing your designs on socials and blogs or contact some local consultants, who can send you impartial opinions.
Then, it’s crucial to get mockup photos so that your customers can visualize how the final design will look like on a custom product.
Even in this case, Adobe Photoshop is the most recommended tool due to its common mockup templates.
Alternatively, web-based mockup software can be a great solution too! Printful mockup generator, Printify mockup generator, and Placeit are the main options.
Now Advertise Your Mugs Through Social Networks
It’s very important to get in touch with your targeted audience.
Take your time to make accurate researches of your potential consumers and to figure out which social platform they are using the most. For instance, they could be more involved on Instagram and Snapchat, instead of simply looking for mugs through Google Search.
This is why in 2021 being advertised by the right influencer is an appropriate way to have success in this online business, rather than wasting time and money on search engine optimization.
So these are the three main steps to follow to advertise effectively your mugs:
- Set up social media accounts (Instagram, Facebook, Twitter are the main ones);
- Run paid ads to target your audience and scale up quickly;
- Contact bloggers and influencers who only belong to your niche and ask them to promote your mugs on their social platforms!
You will continue to develop your brand identity and establish your presence online in that specific niche.
By the time, you will receive the first orders and your store will start to grow up organically over time!
It may happen that a customer adds one or more of your items to the chart but won’t finalize the purchase.
Google Ads, Facebook Ads, and other social platforms are effective tools you can use in your remarketing strategy. These instruments let you narrow down your audience and bring back your customers to the store.
Discount coupons and email reminders could be other strategies to adopt to increase your conversion rate.
